Spectacles Create the world you want to see with Spectacles.
As for sales, Nielsen Catalina reported that they sparked a 9 percent sales jump. Snap Camera Bring the magic of Lenses to your live streams and video chats on PC & Mac. The company pointed out that ad campaigns with Lenses drive a 19-point lift in ad awareness, on average, and a 15 percent increase in purchase intent, according to a Nielsen in-app polling report. “We’re also increasing the number of Lenses advertisers can create for a single campaign, opening the doors to creative rotations, as well as sustained, ongoing AR campaigns.” “The Lens Studio and our Lens Studio partners provide advertisers with more flexibility to develop Lenses on their budget, and on a timeline that works for them,” the company wrote on its business blog. To further sweeten the pot, Snap also nixed spending minimums for advertisers and offered audience targeting for lenses. The list of agencies covers Avatar Labs, Fishermen Labs, Haus, Media Monks, North Kingdom, Trigger Global and Vidmob. Advertisers can develop a Lens in as little as a few days.
Instead of working directly with Snap for every one-off deal, companies can turn to one of seven partner agencies, which are trained to create face and World Lenses for brands and make them available in the Snapchat app.
The software tool allows developers to custom code their own Snapchat AR experiences.Īdvertisers looking for more specialized help can tap the Lens Studio Partner program. With a huge set of built-in features including custom shaders and advanced tracking technology, the possibilities are endless. More than a third of its daily audience plays with Lenses everyday, it said, averaging more than three minutes per day.ĭevelopers looking for more customization also get a new scripting application programming interface. Lens Studio is a powerful application designed for artists and developers to build augmented reality experiences for hundreds of millions of Snapchatters. Snap first rolled out Lenses roughly two years ago, and since then, its team has seen hundreds of million of people engage with its AR, which swells with more than 3,000 Lenses. “In essentially three steps, designers can build their experience, submit it and then share it with their community to use on Snapchat.” “The team spent a lot of time building templates in Lens Studio to empower creators with a range of skill levels to provide an experience that makes creation simple but still powerful,” said a Snap Inc. Studio users can also use the new “My Lenses” management portal within the studio to organize their projects and associated Snapcodes and view metrics, like views and uses. Pusha T, Futura, and More Attend the KENZO By Nigo Launch Party